A public service initiative in support of the Federal Government’s, UNAIDS, UNFPA, the National Sports Commission and Nigeria Football Federation (NFF) partnership in the fight against Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) has been announced by the League Management Company (LMC) as the first in a series of Corporate Social Responsibility (CRS) programs of the league body.
Chairman of the LMC, Nduka Irabor says the public service campaign will also preach unity, peace and the greatness of Nigeria as a country to strengthen the bond of brotherhood and support nation building which has been best demonstrated through football.
President Jonathan had on Monday, May 12 led other top government functionaries to endorse the campaign coordinated by the National Agency for Control of AIDS in partnership with UNAIDS, UNFPA, NSC and NFF.
Announcing the launch of the public education campaign through football, Irabor said “it is the first in a series of our Corporate Social Responsibility projects which in this instance is primarily to support the Federal Government, the National Sports Commission and the Football Federation effort to fight the scourge of HIV/AIDS and which additionally emphasizes the importance of a united and peaceful Nigeria using football as the vehicle”.
He explained that messages on HIV/AIDS campaign and social cohesion will be communicated at League venues, league websites and television broadcast of league matches.
“The LMC will deploy all available communication channels for this campaign and this will include using platforms such as perimeter board signage at league venues, the league social media channels such as the website, twitter and facebook accounts and also through match broadcasts on television.
“We are embarking on this out of LMC’s fundamental conviction that football remains a veritable vehicle for fostering peace and unity amongst Nigerians hence we will be running these messages across all our media platforms,” the LMC Chairman further clarified.